Everyday life doesn’t present much opportunity for glitz and glamour. So before now, I had never considered using Rent the Runway’s Netflix like service for designer clothes. But this summer I have three weddings to attend and suddenly the new RTR Wedding collection is making a lot of sense. I want to look good, I don’t want a shcmancy dress I will never wear again crowding valuable Manhattan closet real estate, and I don’t want to spend a lot of money. Problem solved!
Rent the Runway is a website where you can rent designer fashions. They mail it to you, you wear it & mail it back. Now they have added fashion rentals for the bride, bridesmaid and guests. Bridesmaid dress rentals will start at $65 and include a one-day fitting in addition to an 8-day rental period.
The best feature of the Rent the Runway Weddings collection is without a doubt the Bridesmaid dresses. They were designed exclusively for RTR in collaboration with designers like Badgley Mischka, Robert Rodriguez and Nicole Miller. Jenny Fleiss, President and Co-Founder of Rent the Runway stated, “Bridesmaid dresses are the quintessential dress women only wear once. With Rent the Runway Weddings, we’ll finally solve the ‘27 Dresses’ problem.” The bride can retain control of her color scheme- there are a variety of different styles all with the same color. Which means if you are busty, you can rock the dress with straps. If you are leggy, go a little shorter. And it’s already coordinated! I’m definitely sold on this feature. Just enough direction for the bride and freedom for the bridesmaids.
There are no traditional wedding dresses, which makes sense because wedding dresses are such emotional minefields that you really can’t do that whole process online. But they do offer a range of social dresses you might need for your wedding- engagement party, rehearsal dinner, bachelorette party, etc. Jennifer Hyman, CEO and Co-Founder of Rent the Runway stated, “We found on average that each bride was buying up to six dresses for all occasions surrounding her wedding. As a result, we’ve made a portion of the site dedicated to helping the bride find dresses for all of these events with personal recommendations from our RTR Stylists.” Those stylists can also answer your questions and provide fitting guidance, which is an extra bonus for the DIY bride. And if you really wanted a modern bride look in a great designer dress, you could just search through their database of existing dresses in white. They also have some great bling to rent. People will be looking at your cleavage for all the right reasons!
The Wedding feature will be up and running on Tuesday so check it out.
This is pretty nifty!
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