While I was watching VM this week (which was a fragmented experience) I saw a CW add. It was mixed clips of VM and Gilmore Girls and at the end it said "Spread the word for your favorite CW shows." I thought this was an interesting way of advertising. The CW seems to capitalize on its niche appeal and the fact that the fans are definintely subcultures spread by mutual fandom and word of mouth. It was also introducing Veronica and the Gilmore Girls (rory and somebody?) as old friends and putting the two shows in dialogue with each other. Very emotional branding.
I also wanted to talk about the game room as a site specific media place. It is interesting to me that the tvs in Swat are in designated lounge-relaxing areas. After, this tv is the "game" room, specifically designated for fun. The tvs in the libraries are in very dark uncomfortable rooms- after all, these are for academics. Last semester someone stole the remote so now the new remote is chained to a desk in the gameroom, which I think is funny and always requires me to manuever my chair over to that spot during my shift. As the gameroom attendent I usually get priority in picking the channel but I can and have been overruled by sporting events. Apparently, there is nothing more culturally sacred than a sports game. But I do try to temper my choices to something that the guys will stand for. I don't dare to do lifetime or soap or even Disney- but I can usually do an eighties movie and Southpark always works.
Lost- did anyone else think the "mark" on Juliet's back was very similar to the creepy plugs in eXistenZ? and the way Jack touched it, uck.
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